GONG ZAI
Gong Zai (公仔) is the Cantonese word for a doll. The studio grew out of an archive of more than five hundred of them. We take them apart, study how they hold a face, and design new ones.
What do we do?
A character can compress an entire personality, culture and emotional world into a single entity. And that is what we build for businesses.
We understand the emotional essence of your business to design loved characters and plushes that reflect it.
We design characters, create plushies, and deliver supporting assets.
